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2021: A Waste Odyssey

Rather than sounding like a new chapter in Stanley Kubrick’s films A Space Odyssey, 2020 will be remembered as one of the most negative mankind has faced. A year when our vulnerability has been laid bare.

  • People’s perception of our relationship with our planet, and the possible consequences of our actions, have changed, possibly forever
  • It is time to rethink this relationship. The cards are up in the air, but we can be proactive when watching how they fall.


"Society needs to collectively rethink the rules of the game and create a vision around which government, consumers and industry can rally."

(World Economic Forum)

So where were we before all this?

Greta Thunberg, before Covid-19:

"We are in the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. The world is waking up. And change is coming, whether you like it or not. We can create transformational action that will safeguard the living conditions for future generations. Or we can continue with our business as usual and fail."

E-Wasting Away….

The world produces as much as 50 million tons of electronic and electrical waste (e-waste) a year. (UN Report 2019).

The e-waste produced annually is worth over $62.5 billion, more than the GDP of most countries. There is 100 times more gold in a ton of e-waste than in a ton of gold ore. (UN Report 2019).

Global e-waste production is on track to reach 120 million tons per year by 2050 if current trends continue. (Platform for Accelerating the Circular Economy – PACE)


The Circular Economy

By all coming together on the global stage we can create sustainables industries that generate less waste, and in which our devices are re-used as well as recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.

We don’t want precious minerals and metals to be the new plastic. E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.

Greta Thunberg

"My message is that we'll be watching you."

Mark Twain

 "Do the right thing. It will gratify some people and astonish the rest."

Sustainability, Marketing & Company profile

It is now just as important to be SEEN to be a Company that is pro-active in its efforts to contribute to the new sustainable economy, as it is to make the effort in the first place.

Environmental responsibilty will affect, both consciously and sub-consciously the way a customer perceives a Company, and consequently their desire or reluctance to invest in that Company, whatever way or form that may be.

Companies can demonstrate their environmental responsibility with tangible figures, calculating their carbon footprint offset, recovery of precious raw materials, lessening residue generation by making sure ítems go back into the circular economy, and by a responsible disposal of all products which can not be re-used.

"Anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion."

Barack Obama

And all this can be done….

 ...Increasing profits

To find out more about how the re-use and recycling of your tech products can improve your company's image, help the environment and increase your profits.

Find out how
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